Breathe, Play, Repeat—Character Animation for Kids​​​​​​​

In 2023, Kite—a Ukrainian manufacturer of school supplies—launched the social initiative “Kite Kids Mental Health Program.” As part of this program, the book “Phew and Whew” was created to introduce children and their parents to the basics of mental health, focusing on simple breathing techniques.​​

To extend the book’s impact, in cooperation with ANGRY agency we developed three animated videos, each centered on a specific breathing exercise designed to motivate kids to follow along in an engaging and playful way.

Under the creative direction of Serhii Malyk, I designed three animal characters and brought them to life through animation and sound design.