Six animal illustrations paired with the digital interfaces that haunt every shopper, founder, and bystander caught in the crosshairs of modern advertising.
The series began as a sketchbook joke — animals voicing the things people quietly think during a pushy sales pitch, a 50%-off ambush, or yet another "transform your life" story on Instagram.
Each illustration captures a moment of friction between marketing and the people on the receiving end. To close the loop, every piece is paired with the actual interface that triggers the feeling: a push notification, a sticky note, a chat widget, a DM reply, an exit-intent popup, a cookie banner.
The result is a small visual taxonomy of marketing absurdity — and a reminder that it's great to know when to stop pushing.
A jellyfish drifts in dark water, tendrils trailing toward an unsuspecting fish — much like algorithms that seem to overhear conversations and serve them back as ads moments later.
A towering giraffe leans into a customer who didn't ask for help — a metaphor for live chat widgets that pop up the moment you land on a homepage, eager to sell something you weren't shopping for.
A cow swarmed by flies — a perfect stand-in for the inbox of anyone targeted by yet another self-improvement coach. Framed as an Instagram story reply, the most native habitat of the modern guru pitch.
A snake coils around a clutch of percentage-marked eggs — an ode to brands that hoard "limited-time" offers and weaponise them through countdown timers. The exit-intent popup completes the trap.
Three fish locked in a circular dance of pursuit. A cookie banner crowns it with two buttons — "I'll win" and "You'll lose" — because in modern consent flows, the user always plays from a losing position.
A hippo bellows into the void, capturing the exact moment a marketing team receives the fifteenth pivot of the quarter. The sticky note format echoes the Figma comments where these pleas live.